Principles and Techniques for Working with Text
This workshop covers many aspects of typography, from its history and terminology to how it is handled by modern software.
Making good decisions in typography пїЅ choosing the right typefaces, fonts, sizes, spacing and so on пїЅ can have a major impact on the quality of your designs. In this one-of-a-kind workshop, art director, illustrator, and motion graphic designer Angie Taylor introduces you to the essential principles of typography. After exploring the terminology, history, and anatomy of traditional and computer-based fonts, she brings you all the way up to the present day by looking at how text is formatted in todayпїЅs creative applications. YouпїЅll also learn specific software techniques for creating your own lettering from hand-drawn text, animating text on a path, using operators and effects to customize existing fonts, working with 3D text, and more.

Black-and-white photography poses unique challenges; without color to guide the eye, contrast, lighting, and composition take on even more importance. Renowned photographer Harold Davis explains these elements and demonstrates the basic rules of black and white photography as well as when and how to break them. He breaks through the complexity of this photographic medium, explores opportunities for black-and-white imagery, and shows how to capitalize on every one.

Joe McNally takes you to, what only can be called not the prettiest of locations to teach you just how far a little creative lighting can take your shotпїЅ and tell a story. Join him as he uses a lot of different lights in a lot of different ways to tell a story with a beautifully lit, if not so beautiful, ending.